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How to jump-start social media when no one knows your company

It’s easy to make noise when you are the head of state. Both Lee Hsien Loong and Donald Trump are two (good and bad) examples of how to engage

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How to get your brand heard in a new market

Venturing into new markets with your brand may be a daunting task. If it’s done wrongly, you could sink vast amounts of financial capital. Succeeding

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How to master the art of following up with journalists  

As a rule of thumb: if a journalist is interested in your story, he or she will likely respond immediately. So, if you haven’t heard back it’s

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How to manage your marketing projects more efficiently

Doing more with less is what every marketing manager hopes for but efficiency is easier said than done. Smaller companies might even feel they are too

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Mastering media relations in the digital-only age

The recent news of Today Newspaper and Campaign Asia shutting down their print editions and going fully digital got us all talking about the fate of

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How to determine marketing priorities as a tech startup

As a tech startup owner, you’re faced with a multitude of challenges and anxieties as you think of ways to grow your business. Budgeting, resourcing,

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Turn user-generated content into Digital Marketing gold

Is your social media strategy starting to feel a bit stale? Do you feel like you are running out of content to post? More importantly, are you having

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More than words – why PR should embrace data

The world of PR is more than words. As data is becoming increasingly democratised, ‘big data’ buzzwords are flooding into every industry - including

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How young brands can create content

Is your company still at its beginning? Nobody really knows who you are? A content marketing campaign is the way forward. The question, however, is

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