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Our Blog

How to master the art of following up with journalists  

As a rule of thumb: if a journalist is interested in your story, he or she will likely respond immediately. So, if you haven’t heard back it’s

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How to manage your marketing projects more efficiently

Doing more with less is what every marketing manager hopes for but efficiency is easier said than done. Smaller companies might even feel they are too

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Mastering media relations in the digital-only age

The recent news of Today Newspaper and Campaign Asia shutting down their print editions and going fully digital got us all talking about the fate of

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How to determine marketing priorities as a tech startup

As a tech startup owner, you’re faced with a multitude of challenges and anxieties as you think of ways to grow your business. Budgeting, resourcing,

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Turn user-generated content into Digital Marketing gold

Is your social media strategy starting to feel a bit stale? Do you feel like you are running out of content to post? More importantly, are you having

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More than words – why PR should embrace data

The world of PR is more than words. As data is becoming increasingly democratised, ‘big data’ buzzwords are flooding into every industry - including

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How young brands can create content

Is your company still at its beginning? Nobody really knows who you are? A content marketing campaign is the way forward. The question, however, is

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PR or Branded Content – Which Is Your Best Bet?

While native advertising still retains its appeal under the marketing umbrella today, the journalistic form of branded content has grown to become

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3 things to note about influencer marketing

Influencer marketing is shaping up to be one of the most effective ways for businesses to get their message and products across. Scrolling through

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