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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

How to master the art of following up with journalists  

As a rule of thumb: if a journalist is interested in your story, he or she will likely respond immediately. So, if you haven’t heard back it’s probably because your pitch note didn’t make the cut. Having said that, it’s also important to remember that reporters are a notoriously busy lot and ... Read More

How to manage your marketing projects more efficiently

Doing more with less is what every marketing manager hopes for but efficiency is easier said than done. Smaller companies might even feel they are too niche to be doing anything at all. If you are exhausted from handling too many marketing tasks (or the mere thought of it), then it’s time to ... Read More

Mastering media relations in the digital-only age

The recent news of Today Newspaper and Campaign Asia shutting down their print editions and going fully digital got us all talking about the fate of newsrooms and journalism. Make no mistake, earned media is still hugely important for brands and that is unlikely to change in the foreseeable ... Read More

How to determine marketing priorities as a tech startup

As a tech startup owner, you’re faced with a multitude of challenges and anxieties as you think of ways to grow your business. Budgeting, resourcing, manpower, business development are all high up on the list, but so is marketing, which often doesn’t get the due it deserves. That’s because startups ... Read More

Turn user-generated content into Digital Marketing gold

Is your social media strategy starting to feel a bit stale? Do you feel like you are running out of content to post? More importantly, are you having difficulty connecting with your audience? User-generated content (UGC) is any type of content that is created for a brand by its fans - ranging from ... Read More

More than words – why PR should embrace data

The world of PR is more than words. As data is becoming increasingly democratised, ‘big data’ buzzwords are flooding into every industry - including PR. While the days of merely managing relationships and clippings are over, data is a highly crucial factor for successful campaigns today. PR ... Read More

How young brands can create content

Is your company still at its beginning? Nobody really knows who you are? A content marketing campaign is the way forward. The question, however, is where and what kind of content you should create. Your options include thought leadership articles, industry reports, creative infographics, white ... Read More

PR or Branded Content – Which Is Your Best Bet?

While native advertising still retains its appeal under the marketing umbrella today, the journalistic form of branded content has grown to become marketers’ new weapon of choice, as they have greater control over the content published. But is branded content really easier, faster and cheaper than ... Read More

3 things to note about influencer marketing

Influencer marketing is shaping up to be one of the most effective ways for businesses to get their message and products across. Scrolling through your Instagram feed, you see beautiful models wearing boutique swimwear in the Maldives, fitness junkies posing in new athletic gear or beauty gurus ... Read More

3 PR takeaways from the UK general election

Calling a snap general election ahead of Brexit negotiations caught almost everyone by surprise. With the expectation that Theresa May's Conservative party would gain a larger majority to prevent any opposition to the Brexit deal, and the Tories being far ahead in any opinion poll, the odds were in ... Read More

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