90 Seconds

Technology

THE GOAL

90 Seconds, the world’s leading cloud video production platform, engaged Mutant Communications for a PR campaign to announce their recent US$7.5 million funding by Sequoia Capital India. This was a significant achievement for 90 Seconds and the aim was to reach targeted business, tech and lifestyle publications on a global scale.

OUR PLAN

With our solid knowledge and understanding of the industry, coupled with our strong media contacts, Mutant focused its efforts getting the best and most reputable coverage for 90 seconds across 9 markets globally. We drafted an announcement and pitched stories to targeted media. This was followed up by individual emails and pitching to key publications, resulting in numerous interviews with 90 Seconds CEO, Tim Norton.

THE OUTCOME

With a heavy global PR push, Mutant managed to secure over 50 great media placements in under two weeks, resulting in over 3.4K social shares. Top coverage included TechCrunch, Tech in Asia, Channel NewsAsia, The Australian Financial Review, NBR, BBC, Campaign Asia, Digital Market Asia, and e27.