Font Talent

HR & Recruitment

The goal

font is a specialist recruiter for the marketing, digital and creative industry in Hong Kong, Malaysia, New Zealand and Singapore. Their target is to drive brand awareness, generate leads through their website and ultimately expand their APAC presence to become the go-to recruiter of choice for all things digital and creative.

Our plan

Mutant have been crafting an on-going content-led thought leadership campaign for font, focusing on weekly blog posts and seasonal research, combined with a concerted PR media outreach to spread the word and place them as top of mind among relevant hiring managers and candidates.

We also developed and executed a social media strategy to build up font’s brand voice and share insightful content, increasing their digital following.

The outcome

Mutant has been working with font since 2013, and since then organic search traffic has increased by 90%. We’ve secured in excess of 160 media placements across the region, including CNBC Asia, The Business Times, Business Insider, Campaign Asia, Marketing Magazine, Human Resources, HRM Asia and more.

Mutant is currently working with font on an ongoing basis, and continues to position the company as industry leaders, establishing their presence across the region and securing valuable leads.