Gym With Me

Consumer

The Goal

Gym With Me (GWM), a provider of both recreational and competitive gymnastics programmes for children across Singapore, were keen to raise the company’s overall profile among relevant stakeholders, and that of their founder and head coach.

The Plan

Much of Mutants’ efforts were focused on positioning their founder, Rosanna Trigg, as a gymnastics expert and thought leader within her specialised field. This was done through media engagement to mainstream and industry targeted media, coupled with a bespoke content campaign.

The Outcome

Over the course of a couple of months, Mutant has secured coverage across 938 Live, Berita Harian, Shin Min Daily, Expat Living, Yahoo! Sports, SHAPE and ANZA Magazine, to name a few. We are currently working with GWM and will continue to raise their profile and spread the word across Singapore.