Nugit

Technology

THE GOAL

Having recently raised USD5.2 million from Sequioa Capital, Nugit, a tech provider that combines artificial intelligence, natural language generation and beautiful visualisations to transform data into decision-ready reports, was looking to introduce themselves and their senior leadership to the Asia Pacific market.

OUR PLAN

Mutant planned a 3 month launch campaign to introduce Nugit, along with Founder and CEO, Dave Sanderson, to the market. This was executed through targeted media engagement coupled with a solid content strategy to build thought leadership.

THE OUTCOME

We secured interviews and features cross many key industry and business publications which helped establish Nugit into Singapore. Key media coverage included: The Drum, Campaign Asia, Marketing Interactive, Mumbrella Asia, Tech in Asia, Bloomberg, CNBC, Channel News Asia, and The Business Times.