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How young brands can create content

Is your company still at its beginning? Nobody really knows who you are? A content marketing campaign is the way forward. The question, however, is

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PR or Branded Content – Which Is Your Best Bet?

While native advertising still retains its appeal under the marketing umbrella today, the journalistic form of branded content has grown to become

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3 things to note about influencer marketing

Influencer marketing is shaping up to be one of the most effective ways for businesses to get their message and products across. Scrolling through

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3 PR takeaways from the UK general election

Calling a snap general election ahead of Brexit negotiations caught almost everyone by surprise. With the expectation that Theresa May's Conservative

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Gen Z: Marketing to digital natives

While everyone is focused on getting the attention of millennials, the next generation (Z) is already having an impact on the media and PR industry.

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Google and Facebook are changing the game for PR

It’s hard to imagine doing PR in a world without Google and Facebook. Headlines have to be snappy and featured photos must be ‘thumb-stop worthy’,

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How to Millennial-Proof your Content Marketing

Millennials are often described as confident, liberal, lazy and even indecisive. But, now more than ever, this generation of 18-34-year-olds is

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Let’s talk branded video content

From online TV or subscription services like Netflix, to free video on platforms such as YouTube and social media, folks in Asia are consuming more

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How to create a Buyer Persona

Sophie is 35 years old. She’s just been promoted to Marketing Manager at the Tech company she works for. She learned the ropes in a Marketing

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