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Services

We help companies grow, reach new audiences and tell compelling brand stories. Our thoughts are always evolving to provide the next step in public relations and content marketing, keeping our clients at the forefront of change.

With a targeted campaign, you can become a thought-leader within your field, build your company brand, enrich your reputation and turn your audience into qualified leads.

 

Public Relations

A solid public relations strategy is vital to every marketing approach when engaging with customers, building credibility, reaching out to new markets and developing trust among stakeholders.

We understand the importance of results and our team has the expertise, relationships, contacts and know-how to get your brand and messages noticed by journalists, influencers and bloggers.

Our service snapshot:
Media Relations – Personalised Pitching  –  Blogger Engagement – Event Management – Branding and Messaging – PR Audit

Download - Press Conference Checklist

Content Marketing

Content marketing is one of the biggest shifts in the industry today. Why? Because it works!

As audience expectations evolve, so does their response to traditional marketing. Using curated, unique and quality content to market your business can help drive traffic and convert customers. It also educates people, and delivering valuable information to customers means you’re rewarded with their loyalty. Essentially, it’s the art of communicating with your target audience without directly selling.

A smart content campaign should never be invasive – when done right, the experience will be seamless and enjoyable, and we are experts in making this happen!

Our service snapshot:
Blogs – Newsletters – Opinion Pieces  – Infographics – e-books – Case Studies –Website Audit

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If you aren’t ready to commit to a full content marketing campaign, check out our quality on-demand content platform – Words by Mutant.

Click here to order your ad-hoc content

Thought Leadership

Get noticed as an industry expert! You have the insight and knowledge; we make sure you are seen and heard by the right people. Establishing yourself as a leader ensures your expertise is reaching all the right places.

We help highlight your USP and build trust amongst your potential clients.

Our service snapshot:
Strategy – Content Development – Personal Profiling – Opinion Pieces – Media Engagement

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Social Media

Social media is the shop front of your business. It’s a nifty marketing tool connecting you with your target audience, establishing your brand at a grand scale, and driving leads – no matter the size of your business.

To champion your brand digitally, you’ll have to understand which platforms your audiences frequent and how they use it. Top this up by crafting strong engagement content that speaks to your market and drives business.

We appreciate the intricacies of social media – from resonating Facebook content to impactful social ads – and love the satisfaction of engaging brands with audiences for real, long-term impact.

Our service snapshot:
Social Media Strategy  – Campaign Execution – Content Creation and Design – Social Media Copywriting – Social Advertising 

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Media Training

Many people, no matter how successful they are, struggle with being in the spotlight. Mutant helps individuals and companies with their key messaging and how they come across on camera. We also help them to answer negative questions positively and familiarise themselves with the media and what journalists are looking for in a story.

With our intensive training session, individuals will learn how to meet the demands of journalists by delivering carefully crafted messages. The course gives an introduction into print and video interviews with practical exercises, and offers executives the opportunity to build confidence in an environment without judgment.

Our service snapshot:
Media Knowledge – Identifying Goals – Message Creation & Delivery – Building Confidence

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Still not sure?

We’d love to tell you more about how PR and content marketing can impact your business.

We offer starter packages from SGD $5000 per month for businesses requiring a little guidance, right through to comprehensive strategies for intensive campaigns. Let us know where you want to take your business and we’ll craft and execute the best approach.

We will be an extension of your in-house team and will work with you to achieve the best results for your business, while keeping it fun along the way.

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Our Blog

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While everyone is focused on getting the attention of millennials, the next generation (Z) is already having an impact on the media and PR industry.

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How to Millennial-Proof your Content Marketing

Millennials are often described as confident, liberal, lazy and even indecisive. But, now more than ever, this generation of 18-34-year-olds is

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Let’s talk branded video content

From online TV or subscription services like Netflix, to free video on platforms such as YouTube and social media, folks in Asia are consuming more

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PR is evolving, and so should you

The way we communicate has completely changed over the past decade, including the concept of Public Relations and the way we do business. Recent

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