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Delivering smart public relations and content marketing campaigns

Welcome to Mutant

Mutant Communications is a vibrant agency with a powerful track record in highly tailored public relations, content marketing and digital campaigns across Singapore and the wider Southeast Asia region.

We work closely with brands to ensure their message is heard loud and clear. Whether we're sharing information with media, staging meaningful and memorable events, building up thought leaders or connecting brands to their digital communities, we know what works!

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Our Blog

Content localisation, aka how to be relevant to different audiences

You’ve heard it before: what speaks to me might not speak to you. This is the overarching idea behind content localisation,  a buzzword in content

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Are you a fresh grad looking for a PR gig? An agency is the place to be

Can we take a moment to acknowledge just how pressuring it is for a prospective tertiary student to decide on a major that might define their

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Decoding data – driven stories: Dealing with data gatekeepers for an insight-driven story

Any good communications professional - whether they appreciate the fast-paced agency life or prefer to strategise in-house - will at some point push

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Bigger isn’t always better: Why (Agency) Size Matters

Bigger isn't always better… at least when it comes to agency size. In a mature market like Singapore, the PR and comms landscape is constantly

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Copy That: How to Protect Your Agency from Ideas Theft

So, you were invited to pitch for some business. You spent hours - weeks, or months - coming up with a creative direction, a strategy, and an

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Media Training: A definitive guide to not soiling your pants

We’ve all seen it, a bumbling celebrity spewing nonsense on camera, digging their graves even deeper for the whole world to see. Even worse, the

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Expectations and Realities of working in a PR agency (from an intern’s POV)

It was daunting, entering an industry that I had next to zero knowledge about. I was a sociology graduate, you see, fresh out of university and

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Using data to get media attention isn’t as hard as you think

Your company is not special. Your product is probably not “revolutionary”. Very few people care that your best-selling system has a new feature – and

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When Sorry Seems To Be The Hardest Word

Elton John hit the nail on the head when he melodiously crooned these words - and in 2019, plenty of local brands are really struggling with doing

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