Blogs
Listen Up! Why Podcasts Need To Be Part of Your Public Relations Strategy
Dive into the rising influence of audio content, discover how brands leverage podcasts for strategic communication, and learn why partnering with a PR agency can maximise your impact
How Corporate Brands Can Have Fun On Social Media
Learn creative ways corporate brands use humour, trendjacking, memes, sarcasm, behind-the-scenes glimpses, and interactive content to connect with audiences.
Navigating Thailand’s Songkran as a Western Brand
Thailand's Songkran Festival, or Water Festival, is considered Thai New Year and is a highly anticipated event symbolizing purification, renewal, and celebrati ...
How To Get Media Relations Right During Ramadan
Ramadan, which began this week, is one of the most significant religious events in Southeast Asia – and is often considered a great time to reach consumers who ...
You Cannot ‘Inspire Inclusion’ Without Intersectionality
Another year, another International Women’s Day. I love this day and believe it to be extremely important, but I won’t lie—I grimaced while writing this becaus ...
PR Versus Content Marketing: Putting Your Budgets to Work
Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people, but are expected to produce ...
The Enduring Relatability of Taylor Swift: What Brands Can Learn From The Superstar
No matter where you look, it’s hard to avoid Taylor Swift. Whether it’s a new album announcement, her romance with a professional athlete, or the economic impa ...
Show, Don’t Tell: How to Write Compelling B2B Brand Narratives
Brand stories are everywhere. Whether you’re on social media or a company website, watching a makeup tutorial or inquiring into landscaping services, you’ll en ...
Pushing Mental Health Conversations Beyond October
October is typically when we talk about the monsters under the bed and the ones in our heads. In the world of public relations (PR), there is a natural incl ...
How Company Cultures Help Drive Positive Publicity
Positive publicity is not something that can be manufactured – it’s a byproduct of a company’s authenticity and commitment to its values. When a company is loo ...
Addictive By Design: How Do We Utilise Social Media?
Social media has an undeniable grip on our lives. What began as a tool for connectivity has evolved into a multifaceted platform with opportunities for network ...
Public Relations 101: For the Healthcare Industry
Healthcare is a broad umbrella term, and managing public relations within the industry can be challenging. Our PR strategy for healthcare has a direct impact o ...