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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

What Is a Content Strategy and Why Do I Need One?

It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are thinking, ‘What exactly is a content strategy?’. We’re here to help. Depending on the brand you work for, the definition of content strategy may vary ... Read More

How brands can stand out with content personalisation

With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term ‘personalisation’ has become a buzzword among marketers, there is research that shows users love it. According to a report by Adobe, the demand for ... Read More

Tips on using PR to build a brand for small businesses

For most small businesses with limited resources, public relations tend to be overlooked as a viable business strategy.. However, an effective public relations strategy can be incredibly valuable. In many cases, it is a cost effective way of getting your brand out there and building a strong ... Read More

How to Get the Most Out of Your LinkedIn Profile

In this social media-driven world, it’s easy to set up accounts on every single online platform and then only truly engage with one or two. Many brands are attracted to Facebook and Instagram because of their high user numbers and often end up neglecting LinkedIn, which can be incredibly powerful if ... Read More

How to get the most out of your relationship with your marketing agency

A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to make the relationship really work. What many agencies and clients miss, is in the on boarding process-- from the business objectives to the ... Read More

Millennial-speak: Let data do the talking

A data-led guide to marketing to millennials They say we are prone to spending money, careless with personal data, and technology is second nature to us - well, it’s partly true. But it doesn’t mean waving your brand in front of our faces will guarantee you our attention. Trust me, I’m a ... Read More

4 PR Takeaways from the Winter Olympics 2018

The frozen mountains of South Korea have seen much action over the last two weeks, as Olympians brave the freezing temperatures and unforgiving landscapes to bring glory to their countries. As the 2018 Winter Olympics draws to a close, here’s a few PR lessons to consider: Relatability is ... Read More

How to eliminate jargon when addressing the media

Overheard while walking the halls of large technology company - “The new feature is built around ephemerality, and we are in-roading programmatic integration” If that sentence made you slightly queasy, you are not alone. Technology rushes forward and language can sometimes barely keep up. To ... Read More

My company is profitable! Do I still need marketing?

According to a recent report, the success of SMEs is essentially like flipping a coin – there’s an estimated survival rate of 50%. This means that establishing a strong and profitable core business is more crucial than ever before. Since survival is a major focus for SMEs, investment in other ... Read More

5 PR lessons from brands that did (and didn’t) take a stance in 2017

Perhaps it was the political and social uproar of 2016 that prompted major brands to take a stance on certain issues this year. On the other hand, 2017 also saw big companies stumble by not taking a stance. Looking back at the last year, we picked out a few PR disasters, wins and the lessons they ... Read More

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