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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

4 things Kim Kardashian can teach us about a solid social media strategy

Kim Kardashian - love her or hate her, you can’t deny that she’s created a massive empire and cult following. Having recently won the Council of Fashion Designers of America influencer award, Kim is truly one of the biggest influencers of our time. With 113 million Instagram followers (that’s the ... Read More

Diversity – The Marketer’s Antidote to Tone-Deafness

Mention diversity in a corporate setting and you’re likely to receive vague statements of agreement. The general sentiment is usually lumped together with messages of “Racism is Bad” and “Embracing Everyone is Good” – both of which are extremely true in the abstract, but a little more foggy in the ... Read More

3 PR Lessons We Can Learn from Bey And Jay

Recently, Beyoncé and Jay-Z dropped their first fully collaborative album, The Carters. Critics and fans alike immediately embraced the tracks and hailed the LP as a celebration of Black art, excellence and legacy. Over the years, the Carters have managed to exert an ironclad control over their ... Read More

What Is a Content Strategy and Why Do I Need One?

It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are thinking, ‘What exactly is a content strategy?’. We’re here to help. Depending on the brand you work for, the definition of content strategy may vary ... Read More

How brands can stand out with content personalisation

With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term ‘personalisation’ has become a buzzword among marketers, there is research that shows users love it. According to a report by Adobe, the demand for ... Read More

Tips on using PR to build a brand for small businesses

For most small businesses with limited resources, public relations tend to be overlooked as a viable business strategy.. However, an effective public relations strategy can be incredibly valuable. In many cases, it is a cost effective way of getting your brand out there and building a strong ... Read More

How to Get the Most Out of Your LinkedIn Profile

In this social media-driven world, it’s easy to set up accounts on every single online platform and then only truly engage with one or two. Many brands are attracted to Facebook and Instagram because of their high user numbers and often end up neglecting LinkedIn, which can be incredibly powerful if ... Read More

How to get the most out of your relationship with your marketing agency

A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to make the relationship really work. What many agencies and clients miss, is in the on boarding process-- from the business objectives to the ... Read More

Millennial-speak: Let data do the talking

A data-led guide to marketing to millennials They say we are prone to spending money, careless with personal data, and technology is second nature to us - well, it’s partly true. But it doesn’t mean waving your brand in front of our faces will guarantee you our attention. Trust me, I’m a ... Read More

4 PR Takeaways from the Winter Olympics 2018

The frozen mountains of South Korea have seen much action over the last two weeks, as Olympians brave the freezing temperatures and unforgiving landscapes to bring glory to their countries. As the 2018 Winter Olympics draws to a close, here’s a few PR lessons to consider: Relatability is ... Read More

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