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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

How to get the most out of your relationship with your marketing agency

A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to make the relationship really work. What many agencies and clients miss, is in the on boarding process-- from the business objectives to the ... Read More

Millennial-speak: Let data do the talking

A data-led guide to marketing to millennials They say we are prone to spending money, careless with personal data, and technology is second nature to us - well, it’s partly true. But it doesn’t mean waving your brand in front of our faces will guarantee you our attention. Trust me, I’m a ... Read More

4 PR Takeaways from the Winter Olympics 2018

The frozen mountains of South Korea have seen much action over the last two weeks, as Olympians brave the freezing temperatures and unforgiving landscapes to bring glory to their countries. As the 2018 Winter Olympics draws to a close, here’s a few PR lessons to consider: Relatability is ... Read More

How to eliminate jargon when addressing the media

Overheard while walking the halls of large technology company - “The new feature is built around ephemerality, and we are in-roading programmatic integration” If that sentence made you slightly queasy, you are not alone. Technology rushes forward and language can sometimes barely keep up. To ... Read More

My company is profitable! Do I still need marketing?

According to a recent report, the success of SMEs is essentially like flipping a coin – there’s an estimated survival rate of 50%. This means that establishing a strong and profitable core business is more crucial than ever before. Since survival is a major focus for SMEs, investment in other ... Read More

5 PR lessons from brands that did (and didn’t) take a stance in 2017

Perhaps it was the political and social uproar of 2016 that prompted major brands to take a stance on certain issues this year. On the other hand, 2017 also saw big companies stumble by not taking a stance. Looking back at the last year, we picked out a few PR disasters, wins and the lessons they ... Read More

Taking PR into the age of AI and automation

When AI, automation, and PR were first mentioned in the same sentence, most people were intrigued but reluctant at the same time. Despite initial hesitation, the application of AI in the PR industry is going to happen and the use cases are quite diverse, ranging from tracking and predicting consumer ... Read More

9 Things we learned at the Asia Global Content Forum 2017

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” What was true for Ogilvy in the 1960s is still relevant today. Content creators from various industries, including Mutant’s content team, gathered at the Asia Global Content Forum 2017 in ... Read More

7 Typography tips to ace your designs

Everyone's had an idea for a cool design at some point. But turning your idea into reality is an effort. When it comes to creating graphics, it’s a different game. The application of graphic design is versatile and allows you to play around with shapes, images, positioning and typography. It’s a ... Read More

How to jump-start social media when no one knows your company

It’s easy to make noise when you are the head of state. Both Lee Hsien Loong and Donald Trump are two (good and bad) examples of how to engage millions of people.                                                                     While the impact of social media is undeniable, not every ... Read More

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