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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Copy That: How to Protect Your Agency from Ideas Theft

So, you were invited to pitch for some business. You spent hours - weeks, or months - coming up with a creative direction, a strategy, and an execution plan that you then shared with the potential client in a formal environment. Your pitch was well-received. You nailed it. You leave the meeting, go ... Read More

Media Training: A definitive guide to not soiling your pants

We’ve all seen it, a bumbling celebrity spewing nonsense on camera, digging their graves even deeper for the whole world to see. Even worse, the mindless politician blatantly dodging serious questions just to repeat the same thing over and over again.  Listening to badly media trained ... Read More

Expectations and Realities of working in a PR agency (from an intern’s POV)

It was daunting, entering an industry that I had next to zero knowledge about. I was a sociology graduate, you see, fresh out of university and looking to explore opportunities. A friend recommended Mutant – ‘I’ll try,’ I told her. Three weeks later, I found myself on my first day of work at the ... Read More

Using data to get media attention isn’t as hard as you think

Your company is not special. Your product is probably not “revolutionary”. Very few people care that your best-selling system has a new feature – and I guarantee no one cares that you hired a new CFO.   Sorry (not sorry) for the hard truths, but the simple fact is that most companies still don’t ... Read More

When Sorry Seems To Be The Hardest Word

Elton John hit the nail on the head when he melodiously crooned these words - and in 2019, plenty of local brands are really struggling with doing just that. The simple act of saying “sorry” doesn’t seem to be so simple.  While there have been plenty of bad examples of half-hearted apologies ... Read More

Is lead generation the right strategy for your business?

Throw a stone into a sea of marketers and you’re sure to strike someone who’ll tell you that their priority for the year is lead generation, the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. With digital ... Read More

How B2B brands can make tech narratives sexy

We hate to break it to you, but not all technology gets consumers equally excited.  Think of the immediate onslaught of news articles and social media posts that accompany the announcement of a new Apple product. Now, contrast that with the response to the latest innovation announced by an ... Read More

What goes into the recipe for maintaining a good client-agency relationship?

Relationships take lots of hard work. Be it a marriage, friendship, or courtship –  effort is required from both parties. And unlike almost every other romantic comedy out there, the story does not end after you find The One and ride off into the sunset. After that glorious moment, both people have ... Read More

Why You Can’t Camouflage a Rotten Company Culture

Infinite snacks, sleep pods and an unrestricted flow of bottled wine on Friday afternoons do not a company culture make. As nice as it is to boast to your friends about how you have unlimited leave, a never-ending supply of saccharine treats, and virtually no dress code (rather, one that is ... Read More

linkedin for business leaders

How to kickstart a social media presence for business executives

Nobody expects business leaders to take selfies and post Instagram Stories about their day-to-day work. But, that may be exactly what they picture (and maybe even fear) when their marketing team suggests they leverage social media as a professional communication channel. And that’s where the ... Read More

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