The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.
“Do you know BTS?” The oft-repeated line began as a question that Jin, one of the members of K-pop group BTS, would ask random people during the group’s early days, when few outside of South Korea were aware of them. But now, Jin asks this question semi-ironically, knowing many people around the ... Read More
Celebrities are immensely powerful people. Whether you believe their power stems from genuine talent, notoriety or even the Illuminati, one thing’s for sure – they hold massive sway over their enthralled fans – including how their fans spend money. In the latest example of celebrities flexing ... Read More
People employ designers for a variety of reasons: their company’s website requires a facelift, they need a hip logo for their book club, or they want to impress a client with cool infographics. Working with us designers can be a fun, seamless, and painless process...but only if you avoid committing ... Read More
Mention diversity in a corporate setting and you’re likely to receive vague statements of agreement. The general sentiment is usually lumped together with messages of “Racism is Bad” and “Embracing Everyone is Good” – both of which are extremely true in the abstract, but a little more foggy in the ... Read More
It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are thinking, ‘What exactly is a content strategy?’. We’re here to help. Depending on the brand you work for, the definition of content strategy may vary ... Read More
With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term ‘personalisation’ has become a buzzword among marketers, there is research that shows users love it. According to a report by Adobe, the demand for ... Read More
For most small businesses with limited resources, public relations tend to be overlooked as a viable business strategy.. However, an effective public relations strategy can be incredibly valuable. In many cases, it is a cost effective way of getting your brand out there and building a strong ... Read More