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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Why You Can’t Camouflage a Rotten Company Culture

Infinite snacks, sleep pods and an unrestricted flow of bottled wine on Friday afternoons do not a company culture make. As nice as it is to boast to your friends about how you have unlimited leave, a never-ending supply of saccharine treats, and virtually no dress code (rather, one that is ... Read More

linkedin for business leaders

How to kickstart a social media presence for business executives

Nobody expects business leaders to take selfies and post Instagram Stories about their day-to-day work. But, that may be exactly what they picture (and maybe even fear) when their marketing team suggests they leverage social media as a professional communication channel. And that’s where the ... Read More

Don’t Just Slap a Rainbow On It: How to Be a Bold Brand

Happy Pride! This past month has been prime time for brands (the cool ones at least) to unfurl their rainbow flags and show the LGBTQ+ community how much they love them – easy, right? Well, hold your horses (or unicorns) - because while everyone is equal and valid, not all Pride campaigns are. Every ... Read More

Why Brands Need Social Media Community Guidelines

We’ve likely all excitedly published a post on social media and then quickly clicked the comments only to be horrified by an off-colour message. Be it abusive, racist, homophobic, sexually explicit, or plain ignorant, inappropriate comments can feel like a punch to the gut, and are embarrassing to ... Read More

Using your Inner Cynic to Weed Out Bad Ideas

Lately, it seems we are constantly surrounded by messages of positivity, mindfulness, gratitude and good vibes. So I want you to pause, take a deep, cleansing breath and repeat a mantra that will give you clarity and focus… bah humbug! Sound familiar? Don’t get me wrong, optimism and positivity ... Read More

The Power of Holiday Marketing (and not just at Christmas!)

Every year as festive seasons approach, consumers all over the world are flooded with a frenzy of marketing campaigns by brands looking to get a slice of the multi-billion dollar holiday shopping pie. At the heart of the annual holiday marketing procession are the powerful Christmas ads. From ... Read More

How to Spot a Fake Instagram Influencer

Ever bought an outfit, switched to a new skincare routine, or experimented with a health supplement all because a reasonably famous stranger on Instagram told you to do so? That’s the kind of power some individuals on social media wield over the masses – and their powers of persuasion haven’t gone ... Read More

4 PR Trends to Look Out For in 2019

It’s that time of year where companies take stock of their performance in the first quarter of 2019 and make plans on how best to move into their new fiscal year. If your numbers aren’t what you hoped, or it’s clear you need a new strategy, now is the time to pivot. To help get you on your way, here ... Read More

#MutantsTakePhuket: Team Retreat to Phuket!

Sometimes you’ve got to say ‘Phuket, let’s go to Phuket’ ;) A private villa, a schedule of exciting team challenges, and heaps of Thai food – us Mutants were whisked away to Phuket this February for our annual Mutant Offsite. Yep, we’re lucky enough that for three days every year, our entire team ... Read More

Is product placement right for your brand?

Remember that epic selfie Ellen DeGeneres took at the 2015 Academy Awards ceremony with the Samsung Galaxy Note 3? That tweet not only broke the record for retweets previously set by President Obama, but also caused Twitter’s servers to crash. At this year’s Golden Globes, Fiji Water attempted a ... Read More

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