The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.
It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are thinking, ‘What exactly is a content strategy?’. We’re here to help. Depending on the brand you work for, the definition of content strategy may vary ... Read More
With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term ‘personalisation’ has become a buzzword among marketers, there is research that shows users love it. According to a report by Adobe, the demand for ... Read More
For most small businesses with limited resources, public relations tend to be overlooked as a viable business strategy.. However, an effective public relations strategy can be incredibly valuable. In many cases, it is a cost effective way of getting your brand out there and building a strong ... Read More
A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to make the relationship really work. What many agencies and clients miss, is in the on boarding process-- from the business objectives to the ... Read More
A data-led guide to marketing to millennials They say we are prone to spending money, careless with personal data, and technology is second nature to us - well, it’s partly true. But it doesn’t mean waving your brand in front of our faces will guarantee you our attention. Trust me, I’m a ... Read More
The frozen mountains of South Korea have seen much action over the last two weeks, as Olympians brave the freezing temperatures and unforgiving landscapes to bring glory to their countries. As the 2018 Winter Olympics draws to a close, here’s a few PR lessons to consider: Relatability is ... Read More
Overheard while walking the halls of large technology company - “The new feature is built around ephemerality, and we are in-roading programmatic integration” If that sentence made you slightly queasy, you are not alone. Technology rushes forward and language can sometimes barely keep up. To ... Read More