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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Personal Branding on LinkedIn – Tips For Curating and Creating Compelling Content

When it comes to personal social media, you likely have perfected your preferred combo of Facebook, Twitter, Instagram and Snapchat, curating your content and voice so that it’s very you. But what about professional social media?  When it comes to networking online, LinkedIn is where the bulk of ... Read More

Pivoting your PR Strategy in a Merger

Mergers and acquisitions are one of the trickier situations for PR folks to navigate. Change is never easy - but you can take control of the narrative. Time is of the essence, and it falls on the communication team to update the messaging, announce the deal and keep tabs on both internal and ... Read More

Why More Brands Should Jump on the Livestreaming Bandwagon

In 2019, Singles Day broke all retail records with sales hitting more than $38 billion in the 24 hour period. In fact, merchants and brands participating in the online retail festival earned as much as 20 billion USD from livestreaming alone, selling furniture, apparel, beauty, and consumer ... Read More

We’ve Got a Problem: How to Communicate During Troublesome Times

Whether it’s your website’s technical malfunction, a customer service issue gone viral or the introduction of an unfriendly government regulation, there will come a time in every company’s life when something goes wrong.  And in those moments, your customers, the press and the rest of your ... Read More

How Journalism Helped Me Navigate The World Of PR

I was a journalist for six years, until I decided to try something and switch to the “dark side” - public relations.  I’m relatively new to the world of PR. Now, new worries fill my world - having to quickly draft press releases, organise media launches, and pray that journalists will be ... Read More

Here’s how to get your Singles Day 2020 Strategy right

Taylor Swift’s recent mini-concert in Shanghai was nothing short of dazzling. Bedecked in a stunning geometric ensemble and thigh-high boots, the singer crooned her latest singles “Me!”, “You Need to Calm Down”and “Lover”. Some viewed this spectacle live at the Mercedes-Benz Arena, while others ... Read More

Honey, How Does My Make-Up Look?

Rebranding is merely about getting a new logo and a new website. Or is it? Let's say you’re starting a new business. Your new business needs a face and identity – a basic kit of deliverables that define what your business looks like. These usually consist of a logo, business cards, letterhead, a ... Read More

The role PR and communications plays in building responsible, ethical businesses

Digital advances are transforming how we live, learn, work, and play - and the media industry is, of course, no stranger to how digitalisation is altering its landscape. Changing consumer behaviour and an increased hunger for instant gratification has forever evolved the way we view and digest ... Read More

Personal branding on LinkedIn – tips to optimise your profile

People often think of brands in relation to products or companies, but did you know branding is important for individuals too? Whether you are a fresh graduate or seasoned professional, there is likely someone who has looked you up on the Internet at some point in time… And your LinkedIn profile may ... Read More

Content localisation, aka how to be relevant to different audiences

You’ve heard it before: what speaks to me might not speak to you. This is the overarching idea behind content localisation,  a buzzword in content marketing, which is – just like content marketing – often misunderstood. Officially defined as “the process of making something local in character or ... Read More

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