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The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Using your Inner Cynic to Weed Out Bad Ideas

Lately, it seems we are constantly surrounded by messages of positivity, mindfulness, gratitude and good vibes. So I want you to pause, take a deep, cleansing breath and repeat a mantra that will give you clarity and focus… bah humbug! Sound familiar? Don’t get me wrong, optimism and positivity ... Read More

The Power of Holiday Marketing (and not just at Christmas!)

Every year as festive seasons approach, consumers all over the world are flooded with a frenzy of marketing campaigns by brands looking to get a slice of the multi-billion dollar holiday shopping pie. At the heart of the annual holiday marketing procession are the powerful Christmas ads. From ... Read More

How to Spot a Fake Instagram Influencer

Ever bought an outfit, switched to a new skincare routine, or experimented with a health supplement all because a reasonably famous stranger on Instagram told you to do so? That’s the kind of power some individuals on social media wield over the masses – and their powers of persuasion haven’t gone ... Read More

4 PR Trends to Look Out For in 2019

It’s that time of year where companies take stock of their performance in the first quarter of 2019 and make plans on how best to move into their new fiscal year. If your numbers aren’t what you hoped, or it’s clear you need a new strategy, now is the time to pivot. To help get you on your way, here ... Read More

#MutantsTakePhuket: Team Retreat to Phuket!

Photo by: Rebecca Lewis Sometimes you’ve got to say ‘Phuket, let’s go to Phuket’ ;) A private villa, a schedule of exciting team challenges, and heaps of Thai food – us Mutants were whisked away to Phuket this February for our annual Mutant Offsite. Yep, we’re lucky enough that for three days ... Read More

Is product placement right for your brand?

Remember that epic selfie Ellen DeGeneres took at the 2015 Academy Awards ceremony with the Samsung Galaxy Note 3? That tweet not only broke the record for retweets previously set by President Obama, but also caused Twitter’s servers to crash. At this year’s Golden Globes, Fiji Water attempted a ... Read More

How to grow your business with content marketing in 2019

The year is in full swing and marketing strategies are being rolled out… but maybe you kind of haven’t started yours yet? Don’t worry, it’s not too late to begin – especially since content marketing isn’t solely about driving leads, but the stories you want to tell. Based on our content marketing ... Read More

Working mums: Let’s talk about flex

“Are you planning to have children?” I’m willing to bet almost every woman of a certain age has been asked a form of this question in a job interview. It may not be as blatant as, “So are ya planning on getting knocked up?” but there are ways employers dance around the topic without landing ... Read More

What to expect from clients based on their Chinese zodiac sign

This Lunar New Year, we’re analysing clients and their behaviours according to their animal sign as per the Chinese Zodiac. Do any of these traits seem familiar? Rat In times of crisis, you can count on your Rat client to remain calm, cool and collected. If they find themselves in a hole ... Read More

How to be a Mindful Communicator

When I worked for a government organisation, I was tasked with drafting an internal document that would help outline a new project. After a month, it was a multi-chaptered, highly detailed and cross-indexed behemoth – the kind of document you complain about putting together, but are secretly proud ... Read More

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