Contact Us

Have a question or just want to know more?

Get in touch with us and find out how you can boost your company’s profile and profits

Resource Library

Blog

The world of public relations and marketing is forever changing, and our Mutant minds are constantly evolving with the industry. Keep yourself updated on the latest tools, tips and trends to inspire you and help boost your business.

Taking PR into the age of AI and automation

When AI, automation, and PR were first mentioned in the same sentence, most people were intrigued but reluctant at the same time. Despite initial hesitation, the application of AI in the PR industry is going to happen and the use cases are quite diverse, ranging from tracking and predicting consumer ... Read More

9 Things we learned at the Asia Global Content Forum 2017

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” What was true for Ogilvy in the 1960s is still relevant today. Content creators from various industries, including Mutant’s content team, gathered at the Asia Global Content Forum 2017 in ... Read More

7 Typography tips to ace your designs

Everyone's had an idea for a cool design at some point. But turning your idea into reality is an effort. When it comes to creating graphics, it’s a different game. The application of graphic design is versatile and allows you to play around with shapes, images, positioning and typography. It’s a ... Read More

How to jump-start social media when no one knows your company

It’s easy to make noise when you are the head of state. Both Lee Hsien Loong and Donald Trump are two (good and bad) examples of how to engage millions of people.                                                                     While the impact of social media is undeniable, not every ... Read More

3 Tips to go from media shy to media savvy

The acronym ‘CEO’ will likely conjure images of fearless leaders in command of their businesses and their people, natural-born spokespeople inspiring those in the business as well as those looking on. The reality, however, is that many CEOs may often be introverts shying away from external ... Read More

How to get your brand heard in a new market

Venturing into new markets with your brand may be a daunting task. If it’s done wrongly, you could sink vast amounts of financial capital. Succeeding with a market entry, your brand could acquire new revenue streams and new customers at the same time.   So, what are the things you need to keep in ... Read More

How to master the art of following up with journalists  

As a rule of thumb: if a journalist is interested in your story, he or she will likely respond immediately. So, if you haven’t heard back it’s probably because your pitch note didn’t make the cut. Having said that, it’s also important to remember that reporters are a notoriously busy lot and ... Read More

How to manage your marketing projects more efficiently

Doing more with less is what every marketing manager hopes for but efficiency is easier said than done. Smaller companies might even feel they are too niche to be doing anything at all. If you are exhausted from handling too many marketing tasks (or the mere thought of it), then it’s time to ... Read More

Mastering media relations in the digital-only age

The recent news of Today Newspaper and Campaign Asia shutting down their print editions and going fully digital got us all talking about the fate of newsrooms and journalism. Make no mistake, earned media is still hugely important for brands and that is unlikely to change in the foreseeable ... Read More

How to determine marketing priorities as a tech startup

As a tech startup owner, you’re faced with a multitude of challenges and anxieties as you think of ways to grow your business. Budgeting, resourcing, manpower, business development are all high up on the list, but so is marketing, which often doesn’t get the due it deserves. That’s because startups ... Read More

Sign up to our regular news

  • This field is for validation purposes and should be left unchanged.

Our Clients