Blogs
Navigating Thailand’s Songkran as a Western Brand
Thailand's Songkran Festival, or Water Festival, is considered Thai New Year and is a highly anticipated event symbolizing purification, renewal, and celebrati ...
How To Get Media Relations Right During Ramadan
Ramadan, which began this week, is one of the most significant religious events in Southeast Asia – and is often considered a great time to reach consumers who ...
You Cannot ‘Inspire Inclusion’ Without Intersectionality
Another year, another International Women’s Day. I love this day and believe it to be extremely important, but I won’t lie—I grimaced while writing this becaus ...
PR Versus Content Marketing: Putting Your Budgets to Work
Most marketers are struggling under pressure to outperform, even as they navigate budget cuts. They’re unable to hire more people, but are expected to produce ...
The Enduring Relatability of Taylor Swift: What Brands Can Learn From The Superstar
No matter where you look, it’s hard to avoid Taylor Swift. Whether it’s a new album announcement, her romance with a professional athlete, or the economic impa ...
Show, Don’t Tell: How to Write Compelling B2B Brand Narratives
Brand stories are everywhere. Whether you’re on social media or a company website, watching a makeup tutorial or inquiring into landscaping services, you’ll en ...
Pushing Mental Health Conversations Beyond October
October is typically when we talk about the monsters under the bed and the ones in our heads. In the world of public relations (PR), there is a natural incl ...
How Company Cultures Help Drive Positive Publicity
Positive publicity is not something that can be manufactured – it’s a byproduct of a company’s authenticity and commitment to its values. When a company is loo ...
Addictive By Design: How Do We Utilise Social Media?
Social media has an undeniable grip on our lives. What began as a tool for connectivity has evolved into a multifaceted platform with opportunities for network ...
Public Relations 101: For the Healthcare Industry
Healthcare is a broad umbrella term, and managing public relations within the industry can be challenging. Our PR strategy for healthcare has a direct impact o ...
The Art of Persuasiveness In Public Relations
About 2000 years ago, Aristotle created his theory of persuasion, which stated that anyone wishing to persuade an audience should craft a message using three t ...
Addressing Healthcare’s Trust Gap With Effective Communication
The world may be moving on from the pandemic, but for many of us, the three-year ordeal has accelerated interest in healthcare and lifestyles. Just ask me. As ...