Case Study:



Job Scope

PR, content


Retainer from June 2019 - March 2020


Making a splash in mainstream, finance and tech publications to increase Syfe’s visibility among a crowded ecosystem of fintech start-ups.

Positioning the brand as a credible source for financial education and investment solution.

Educating wider audiences on the need to plan for their future goals, ultimately driving back to the company’s offering of accessible investment solutions.

media stories
0 %
in Tier 1 media titles
> 0 m
people reached

Over the past 8 months, we have secured 78 earned media stories across print, online and broadcast.

Of these, 33 (~42%) are in Tier 1 mainstream and business publications.

Conceptualised & led the SRRI campaign, securing coverage in Singapore’s top daily news outlets - The Straits Times, TODAY, The New Paper and Lianhe Zaobao.

Landed rare coverage opportunities to showcase Dhruv’s background and thought leadership in mainstream print media through ST’s Me & My Money column and BT’s Views from the Top.

Facilitated interviews and seeded stories with top business titles in the region including CNBC, The Business Times, The Edge, Business Insider and Singapore Business Review.

Secured & facilitated broadcast opportunities with CNA938, MoneyFM and BT Podcast Money Hacks.

Leveraged announcements & opportunities such as the funding announcement, financial advisory team, etc. to branch out from Syfe’s usual readership and seed unique stories in some of the most impactful technology & consumer titles, including e27, Vulcan Post, Tech in Asia, AsiaOne and CLEO.