Case Study:



Job Scope

Public relations, content


Ongoing PR & content retainer since early 2018


Strong PR driven campaign to build awareness for Zendesk in Singapore. Establish Zendesk spokespeople as champions for all things CX in Southeast Asia, and tying them back to broader global business goals. Transition Zendesk from being the preferred CX solution provider to a CRM company via a strong local narrative.



0 %
year-on-year coverage increase
in 2019
> 0
media coverage
in 2019
earned media coverage
in 2020

39% year-on-year coverage increase in 2019 across top-tier mainstream and trade media titles, driving global business messaging: Platform, Enterprise and Culture.

Facilitate C-suite executive visits to Singapore, securing Tier-1 media interviews and meet & greet opportunities by timing global announcements with localised data.

Secured over 30 media coverage including CNBC Asia, The Straits Times and MoneyFM for senior executives as part of PR outreach for Zendesk Showcase Singapore 2019.

Developed hyper-localised narratives from global flagship Customer Experience Trends Report 2020, securing over 15 earned media coverage in Singapore and across Southeast Asia.

In addition, Mutant has provided counsel and industry insights to help Zendesk shape their local/regional communications and
marketing strategies.