How To Conduct A Social Media Audit
A robust social media audit and its insights come in handy for many reasons — from crafting accurate customer personas, to improving social media content. This ...
How To Create Content That Stands Out
Content is now the centrepiece of many companies’ digital marketing strategies. From blogs to videos to slideshows, content has become one of the primary ...
Measuring the Bottom-Line Impact of Your Value Driven Digital Campaigns
Being able to evaluate and prove the success of your social media campaigns is key to securing continued senior management buy-in for your marketing work. It’s ...
Flexibility Isn’t Foolproof: How To Support Your Employees In The Changing Work Environment
You hear your name being called, but the voice is unfamiliar. Desperately, you scan the sea of strangers before you, twenty pairs of eyes staring you down. You ...
Insider Tips To Maximize Your Content Agency Engagement
Let’s get into your shoes for a minute. So, you’ve taken the first step - you have done your research, and understood that Content is King, particularly in a p ...
Why Leaders Must Continue To Step Up The Employee Experience
My husband and I work together. He is the CEO of Mutant, and I am the Strategic Director - and including our time working alongside each other as journalists b ...
How COVID-19 Has Changed Public Relations
It’s no secret that COVID-19 has transformed the state of our world, and the business community is no exception. Big shifts are underway in almost every indust ...
How To Create A Content Strategy That Grows Your Business
No matter the field you’re in or the size of your business, you need content. But the real question is this: what kind of content do you need?This is where the ...
Hello C-Suite: How To Catch And Hold The Attention Of Senior Stakeholders
Looking to connect with senior business leaders and government stakeholders? Well, you’re not the only one. But while brands continue to compete for the ...
How Today’s “Woke” And “Cancel” Culture Affects Brands
You may have heard of the terms “woke” and “cancel culture” being thrown around in conversations. But do you know what they mean, and how they relate to your b ...
Personal Branding On LinkedIn – Tips To Engage With Others and Expand Your Network
This is the third and final article in our “Personal Branding on LinkedIn” series. If you just dropped in, check out the earlier articles about best practices ...
Pitch-ing About Stuff
Over the past 12 years in advertising and PR, it's fair to say i’ve been in my fair share of client meetings. Big, small (and most recently without face-to-fac ...