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Content localisation, aka how to be relevant to different audiences

You’ve heard it before: what speaks to me might not speak to you. This is the overarching idea behind content localisation,  a buzzword in content

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Are you a fresh grad looking for a PR gig? An agency is the place to be

Can we take a moment to acknowledge just how pressuring it is for a prospective tertiary student to decide on a major that might define their

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Decoding data – driven stories: Dealing with data gatekeepers for an insight-driven story

Any good communications professional - whether they appreciate the fast-paced agency life or prefer to strategise in-house - will at some point push

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Bigger isn’t always better: Why (Agency) Size Matters

Bigger isn't always better… at least when it comes to agency size. In a mature market like Singapore, the PR and comms landscape is constantly

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Copy That: How to Protect Your Agency from Ideas Theft

So, you were invited to pitch for some business. You spent hours - weeks, or months - coming up with a creative direction, a strategy, and an

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Expectations and Realities of working in a PR agency (from an intern’s POV)

It was daunting, entering an industry that I had next to zero knowledge about. I was a sociology graduate, you see, fresh out of university and

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Using data to get media attention isn’t as hard as you think

Your company is not special. Your product is probably not “revolutionary”. Very few people care that your best-selling system has a new feature – and

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When Sorry Seems To Be The Hardest Word

Elton John hit the nail on the head when he melodiously crooned these words - and in 2019, plenty of local brands are really struggling with doing

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Is lead generation the right strategy for your business?

Throw a stone into a sea of marketers and you’re sure to strike someone who’ll tell you that their priority for the year is lead generation, the

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