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3 PR Lessons We Can Learn from Bey And Jay

Recently, Beyoncé and Jay-Z dropped their first fully collaborative album, The Carters. Critics and fans alike immediately embraced the tracks and

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What Is a Content Strategy and Why Do I Need One?

It’s likely you’ve heard the term ‘content strategy’ thrown around lately, but unless you work in the world of content marketing, you probably are

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How brands can stand out with content personalisation

With attention becoming one the most valued commodities in digital marketing, content personalisation is key to making heads turn. While the term

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Tips on using PR to build a brand for small businesses

For most small businesses with limited resources, public relations tend to be overlooked as a viable business strategy.. However, an effective public

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How to Get the Most Out of Your LinkedIn Profile

In this social media-driven world, it’s easy to set up accounts on every single online platform and then only truly engage with one or two. Many

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How to get the most out of your relationship with your marketing agency

A client-agency relationship is more than just a business transaction. It takes more than charismatic account management and savvy sales pitches to

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4 PR Takeaways from the Winter Olympics 2018

The frozen mountains of South Korea have seen much action over the last two weeks, as Olympians brave the freezing temperatures and unforgiving

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How to eliminate jargon when addressing the media

Overheard while walking the halls of large technology company - “The new feature is built around ephemerality, and we are in-roading programmatic

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My company is profitable! Do I still need marketing?

According to a recent report, the success of SMEs is essentially like flipping a coin – there’s an estimated survival rate of 50%. This means that

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