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We’ve Got a Problem: How to Communicate During Troublesome Times

Whether it’s your website’s technical malfunction, a customer service issue gone viral or the introduction of an unfriendly government regulation,

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How Journalism Helped Me Navigate The World Of PR

I was a journalist for six years, until I decided to try something and switch to the “dark side” - public relations.  I’m relatively new to the

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Here’s how to get your Singles Day 2020 Strategy right

Taylor Swift’s recent mini-concert in Shanghai was nothing short of dazzling. Bedecked in a stunning geometric ensemble and thigh-high boots, the

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Honey, How Does My Make-Up Look?

Rebranding is merely about getting a new logo and a new website. Or is it? Let's say you’re starting a new business. Your new business needs a face

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The role PR and communications plays in building responsible, ethical businesses

Digital advances are transforming how we live, learn, work, and play - and the media industry is, of course, no stranger to how digitalisation is

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Content localisation, aka how to be relevant to different audiences

You’ve heard it before: what speaks to me might not speak to you. This is the overarching idea behind content localisation,  a buzzword in content

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Are you a fresh grad looking for a PR gig? An agency is the place to be

Can we take a moment to acknowledge just how pressuring it is for a prospective tertiary student to decide on a major that might define their

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Decoding data – driven stories: Dealing with data gatekeepers for an insight-driven story

Any good communications professional - whether they appreciate the fast-paced agency life or prefer to strategise in-house - will at some point push

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Bigger isn’t always better: Why (Agency) Size Matters

Bigger isn't always better… at least when it comes to agency size. In a mature market like Singapore, the PR and comms landscape is constantly

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