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4FINGERS

Consumer

THE GOAL

Launching in 2009 with its first outlet at Singapore’s ION Orchard, 4FINGERS wanted to raise its profile as a regional thought leader in the F&B industry, while generating buzz for launches in Malaysia and Australia.

THE PLAN
Creating a strong PR-driven campaign, we helped 4FINGERS to drive publicity across corporate and consumer media with the aim to lead the company’s growth story both in Singapore and regionally. In this ongoing campaign, Mutant continuously supports 4FINGERS in marketing efforts and promotional F&B menu items.
THE OUTCOME

Mutant successfully generated a media buzz with over 25 articles for 4FINGERS’ The Local Motion music festival, which saw a crowd of 2,500 attend, exceeding the initial target of 1,200 fans. Spreading the chicken wings revolution, Mutant helped secure coverage across key business and F&B trade titles, as 4FINGERS launched in Australia. PR efforts also recorded over 50 media and influencer attendees at 4FINGERS’ new Berjaya Times Square launch in Malaysia.

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