As a new restaurant in Singapore, Bakalaki needed to announce their launch in May 2017. With a competitive dining scene in Singapore, the Greek restaurant wanted to communicate their posting and offering to media and consumers across platforms.
The launch communication was a success with 0ver 50 media placements across F&B, lifestyle and business publications. As part of the on-going retainer, Mutant coordinates all external enquires and media drops, securing a partnership with Shopify. Handling all social media efforts for the restaurant, the social fan base grew organically to over 2,600 in 3 months.