HR & Recruitment

The Goal offers job seekers and recruiters an innovative online platform to help them find better roles and talent globally. The company wanted to position itself as the top online career recruitment solutions provider across the Southeast Asia region, with the launch of various new services and products.

The Plan

Monster enlisted Mutant to run a fully-integrated regional campaign focusing on PR, content marketing and social media strategy. Through the development of data-led media reports, Mutant focused its efforts to raise’s profile across Singapore, Malaysia and the Philippines across mainstream and targeted industry publications and media. This also involved facilitating one-on-one media interviews with their regional MD. To help further connect Monster with relevant consumers across the region, Mutant crafts weekly content and manages all of Monster’s digital channels.

The Outcome

Mutant has managed to secure regular coverage for across targeted publications, including CNBC, Bloomberg, Channel NewsAsia, Human Resources magazine, Marketing MagazineMumbrella, and more.

We are currently working with on an ongoing basis, and are continuing to raise their profile and position them as expert thought leaders in the field.